In the year 2016 Instagram was the social network that had the most growth, in June it published in its corporate blog that exceeded 500 million users, of which 300 million enter at least once a day. In the same text, he reported that 80% of users are outside the United States, which shows that the application is used throughout the world. But not only people use Instagram, corporate account growth was reported by 55%. This means that in any digital strategy it is of vital importance to have this social network, which is even surpassing the number of Twitter followers. This growth is due in large part to the constant changes that have been made since 2010, when Facebook decided to buy the company for one billion dollars and some shares. One of the most significant changes occurred last year when Instagram Stories was launched , which is the direct competition to SnapChat, the social network of ephemeral messages most used by Millennials. Another important addition is t...